Blush Candle Difference
BLUSH IS A UNIQUE LUXURY CANDLE
WE NEVER CUT CORNERS
Before we tell you what goes into a luxury Blush candle, let us tell you what doesn’t; Blush never uses cheap wax blends, artificial fragrances, colors or dyes, or thin low-heat wicks. Most companies do—and the result is a candle that doesn’t last very long, smells weak, and can produce unhealthy smoke and chemicals in your home. We love candles, and we know you do to. We all deserve to have the best, and at Blush we’ve created something rare. We invite you to step up to Blush—Luxury Candles. No Compromises.™
The Blush Difference
The Blush Candles difference becomes clear the moment you light one of our fragrant hand poured soy-blend candles. The difference starts with a proprietary blend of the finest soy and paraffin waxes. We then saturate our wax blend with fragrance amounts unmatched by our competitors. Then we use a single hand pour technique to transfer the magic of a Blush Candle into our stylish glass containers. Ignited by a lead free zinc core wicks create a richly scented experience that has created loyal repeat customers for almost a decade.
What is a single hand pour technique? A single pour is exactly what it sounds like. When the wax blend is mixed with the fragrance it is then poured into the glass jar that contains the candle wick filling it completely full. An outsider to the industry could generally assume that a single pour technique is how things are done. It is very simple and makes sense, however many of our competitors do not see it that way.
There are two pouring techniques employed by other candle companies. We feel these techniques ultimately cheat the consumer.
The first technique is known as the “ double pour”. The double pour means the manufacturer pours a specific amount of wax into a candle jar, lets say for example 75% of the jar on one pour. They then let the candle sit and allow the wax to harden. Once the candle has set, they go back and pour the remaining 25% of the candle. In many cases the first pour is a wax blend that contains significantly less fragrance. It can be up to as much as 66% less fragrance than the second pour. The second pour contains much more fragrance in the wax, so the unsuspecting customer picks up a 2 pour candle off the shelf in a store, they are unaware that 75% of the candle they are smelling will not burn nearly as strong as the candle will the first few times they enjoy the candle. Visually they cannot tell if a candle is double poured, as the wax in the same color.
The second technique used by other manufacturers is a “triple pour”. Like the double pour, this manufacturing process pours a candle with different fragrance amounts. The triple pour generally pours the bottom 25% of a candle without any fragrance. They then float the wicks above the bottom 25% of non-fragrant wax poured. The second pour usually contains a very low amount of fragrance, and accounts of 50% of the jar space in a candle. The third pour fills the remaining 25% with a very fragrant wax blend.
Double and triple pour techniques create an experience that we believe is misleading to consumers. A customer will smell a candle and it will emit a strong scent. They will purchase the candle and burn it. The first few times the candle is burned it will create a pleasant environment. After the candle is burned a few times, it will no longer be as strong. The scent all but disappears. In the described scenario, a triple candle is only able to burn 75% of the wax content in the jar, as the wicks mounted above the first pour deny the customer the opportunity to burn the candle all the way down.
The second reason our candles stand above the rest is our fragrance content. The average scented candle generally have fragrance saturation levels in the range of 3% to 5%. The most expensive luxury candles available at high-end retailers generally have fragrance saturation levels between 6% to 8%.
Blush Candles proprietary blend of wax allow us to achieve fragrance saturation levels of 10% to 12%. This translates into a long lasting fragrant experience for the customer that selects a Blush Candle for their home.
There is yet a third reason why we feel our product is superior to our competitors. Blush Candles has a proprietary blend of soy wax. To understand this advantage lets briefly discuss the science of how a candle works.
All waxes are essentially hydrocarbons, which means they are largely composed of hydrogen (H) and carbon (C) atoms. When a candle is lit the heat of the flame melts the wax near the wick. This liquid wax is then drawn up the wick by capillary action. The heat of the flame then vaporizes the liquid wax, turning it into hot gas, and starts to break down the hydrocarbons into molecules of hydrogen and carbon. These vaporized molecules are drawn up into the flame where they react with oxygen from the air to create heat, light, water vapor (H2O) and carbon dioxide (CO2).
Approximately 25% of the energy created by a candle’s combustion is given off as heat radiates from the flame in all directions. Enough heat is created to radiate back and melt more wax to keep the combustion process going until the fuel is used up or the heat is eliminated.
It is important to note that fragrance is combustible. Adding fragrance to wax adds fuel to the mix and directly impacts how a candle burns. Blush Candles proprietary blend of soy and paraffin wax allows us to impregnate the wax blend with more fragrance than our competition. This creates a candle that has exceptional burn times compared to other candles of the same size.